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In this Global Privacy, “we”, “us”, and “La Martina” refer to LM Europe Sa, a company incorporated under the laws of Switzerland, with registered office in Via Livio 1, 6830 Chiasso, Switzerland and/or its local affiliates in the country where it is located the La Martina store to which you will connect through the website www.lamartina.com. A list of La Martina affiliates is at your disposal at LM Europe SA.
La Martina respects your concerns about privacy and provides this Global Privacy Notice to describes the types of personal information we collect about our consumers and users, how we use the information, who access it and the choices available to our consumers and users regarding our use of the information. We also describe the measures we take to protect the security of the information and how you can contact us about our privacy practices.
Everyone has the right to protection of his/her personal data. La Martina respects its users' right to be informed regarding the collection of and other processing involving their personal data. In using data that may directly or indirectly identify you personally, we will apply a principle of strict necessity. For this reason, the use of your personal data will be kept to a minimum and will not exceed the purposes for which your personal data was collected and/or processed.
The Controller of the personal data processing is LM Europe SA, Via Livio 1 – 6830 Chiasso, Switzerland, telephone: +41916905100. The website www.lamartina.com is registered and managed by LM Europe SA. This latter determines the purpose and means of processing personal data and the instruments used, including those for security measures.
Applicability of Other Privacy Policies
Information We Collect
We may collect personal information about you in various ways, such as when you directly provide it:
- at our stores; on our website www.lamartina.com; through our apps and social media channels; at our events; through surveys; via SMS messages or on the telephone.
The types of personal information we may collect include:
-Contact information (such as name, postal address, e-mail address, and mobile or other telephone number);
-username and password;
-payment information (such as your payment card number, expiration date, authorization number or security code, delivery address, and billing address);
-purchase and transaction information;
-customer service information (such as customer service inquiries, comments, and repair history);
-photographs, comments and other content you are willing to provide;
-information regarding your personal or professional interests, date of birth, demographics, your experiences with our products and services; your purchase preferences;
How We use the Information We Collect
We may use the information described above for the following purposes:
a) To Provide products and services to you that you request from us;
b) To Process your payments;
c) To Create and manage your account;
d) To Respond to your inquiries;
e) For other administrative purposes in any way connected with the fulfilment of the relevant contractual obligations or the fulfilment of law requirements (e.g. accounting, tax, fraud prevention, credit risk management), or for pursuing the requests of judicial authorities;
f) In case of your consent, to check the level of customer satisfaction, to propose (via mail, e-mail, SMS/phone) products similar to those already supplied or new products and services, by sending newsletters, catalogues, brochures, invitations to events, contests, sweepstakes, special programs and offers, or in general, commercial communications and advertising material, and to carry out market surveys;
g) In case of your consent, based on your purchasing data and preferences, we will also carry out customer profiling and analysis activities, in order to send you (via mail, e-mail, SMS/phone) advertising communications and offers expressly dedicated to you.
We also may use the information in other ways for which we provide specific notice at the time of collection.
Modalities of Processing
Your personal information will be collected mainly through electronic modalities (but in some circumstances also by paper based means), stored on secured systems and will be processed mainly in electronic formats, duly protected.
Information may be processed either as identifiable data, mainly to provide the Services, or for statistic and marketing analysis primarily as aggregated or anonymous data.
If you are registered in any La Martina database on worldwide basis, and agreed your data being used for La Martina internal analysis of your preferences and profile, the information concerning your online experience on the website may also be used by La Martina in combination with other information collected from you during your other shopping experiences with our brand - either online or in the La Martina stores - as well as in occasion of any of our events to which you take part. We will do that to enhance your profile and ways we can meet your shopping needs and expectations (e.g. upcoming news about La Martina and its products).
What happens if you do not disclose your personal data to La Martina
Granting your personal data to La Martina (in particular, your personal details, your e-mail address, your address, your Credit/Debit Card numbers and bank code and your telephone number) is necessary for processing your order for the purchase of products on our website and/or in our stores, supplying other services upon your request, or when your personal information is needed to fulfil obligations required by law or regulations. The refusal to provide La Martina with some of your personal data necessary for performing the above purposes may consequently prevent us from processing your order for the purchase of products sold on our website or from supplying other services (such as customer care services), or fulfilling obligations required by law and other regulations. Therefore, failing to provide data may constitute, in some cases, a legitimate and justified reason for not processing your order for the purchase of products sold on our site or not providing La Martina’s services.
Disclosure of further personal data to us, other than that required for fulfilling legal or contractual obligations or for providing the services requested, is on the contraryoptional and does not have any effect on the use of the website and of its services or on the purchase of products on www.lamartina.com.
Where required we will duly inform you if the personal data you are disclosing to us is compulsory or optional. We will point out to you whether the disclosure of your data is compulsory or optional by marking with an appropriate symbol (*) the information that is compulsory or data needed for providing the required services and for the purchase of our products . Failing to provide optional personal data will not imply any obligation or disadvantage to our users.
Opt in/ Opt out
We process your personal data only after receiving your consent, freely expressed, in order to send you advertising material and direct marketing or other commercial communications, including by e-mail, which do not fall within customer requested services.
Each time your consent is required, we will inform you in advance and we will give you the option to either provide or refuse your consent for the use of your personal data, including your email address, for the above purposes, by ticking the appropriate boxes.
We wish to inform you that we may process your personal data also without your consentin certain circumstances provided by law, such as when such processing is necessary for performing a legal obligation to which we are subject or when such processing is necessary for performing obligations undertaken in contracts with the users (such as, for example, if you purchased products on our site or if you asked to use specific services through our web site).
In any case, we wish to inform you that we guarantee that our users may exercise, at any time and without having to state their reasoning, their right not to receive future communications connected to particular services, upon request.
Cookies and other automated means
When you visit our website lamartina.com, open our e-mails, use our apps or interact with La Martina related tools, widgets or plugins, we may collect certain information byautomated means, such as cookies, web beacons and web server logs. The information we collect in this manner includes IP address, unique device identifier, browser characteristics, device characteristics, operating system, language preferences, referring URLs, information on actions taken on our site, and dates and times of website visits.
Through these automated collection methods, we obtain “clickstream data,” which is a log of the links and other content on which a visitor clicks while browsing a website. As the visitor clicks through the website, a record of the action may be collected and stored. We may link certain data elements we have collected through automated means, such as your browser information, with other information we have obtained about you to let us know, for example, whether you have opened an e-mail we sent to you.
Your browser may tell you how to be notified when you receive certain types of cookies or how to restrict or disable certain types of cookies. Please note, however, that without cookies you may not be able to use all of the features of our websites or apps.
We use information collected through cookies, web beacons, pixels, web server logs and other automated means, for purposes such as:
-customizing our users’ visits to our websites and apps,
-delivering content tailored to our users’ interests and the manner in which our users browse our websites and apps, and
-managing our websites, apps and other aspects of our business.
We will always obtain your consent before collecting information using cookies or similar automated means.
La Martina websites may use the so-called social plug-ins. Social plug-ins are special tools that allow social network features to be incorporated directly within our websites (e.g. the "Like" button on Facebook). All social plug-ins on our websites are marked by the respective logos owned by the relevant social network. When you visit a page of our websites and interact with a plug-in (e.g. clicking the Facebook "Like" button) or decide to write a comment, the corresponding information is transmitted by your browser directly to the relevant social network (Facebook in this case), which stores it. This information is collected directly by the providers of the features and is subject to the privacy policies or notices of these providers. To the extent permitted by applicable law, La Martina is not responsible for these providers’ information practices.
The providers of third party apps, tools, widgets and plug-ins on our website and apps, such as Facebook “Like” buttons, also may use automated means to collect information regarding your interactions with these features. This information is collected directly by the providers of the features and is subject to the privacy policies or notices of these providers. To the extent permitted by applicable law, La Martina is not responsible for these providers’ information practices.
We may use third party analytics services on our websites and apps, such as those of Google Analytics. The analytics providers that administer these services use technologies such as cookies, web server logs and web beacons to help us analyse your use of our websites and apps. The information collected through these means (including IP address) may be disclosed to these analytics providers and other relevant third parties who use the information, for example, to evaluate use of the website or app. To learn more about these analytics services and how to opt out, please visit the relevant websites listed here:
Interest Based Advertising
On our website and apps, we may collect information about your online activities for use in providing you with advertising about products and services tailored to your individual interests.
We also may obtain information for this purpose from third party websites on which our ads are served. This section of our Global Privacy Notice provides details and explains how to exercise your choices.
You may see certain ads on other websites because we engage third party ad buying networks (such as Facebook and Twitter). Through such buying networks, we can target our messaging to users through demographic, interest based and contextual means. We can track your online activities over time by collecting information through automated means, including through the use of third party cookies, web server logs, pixels and web beacons. The networks use this information to show you advertisements that may be tailored to your individual interests. The information our ad networks may collect on our behalf includes data about your visits to websites that serve La Martina advertisements, such as the pages or advertisements you view and the actions you take on the websites. This data collection takes place both on our website and on third party websites that participate in these ad networks. This process also helps us track the effectiveness of our marketing efforts. We will obtain your consent before using your information for interest based advertising.
Online Tracking and How Not Track Signals We Respond to Do
When you use our website and apps, both we and certain third parties (such as our advertising networks, digital advertising partners and social media platforms) may collect personal information about your online activities, over time and across third party websites.
Certain web browsers allow you to instruct your browser to send Do Not Track (“DNT”) signals to websites you visit, informing those sites that you do not want your online activities to be tracked. At this time, our website and apps are not designed to respond to all types of DNT signals or similar mechanisms from browsers as there is no common, industry accepted standard for doing so.
Thus, information about your online activities may continue to be tracked on our site and used to maintain our website’s functionality and for our own analytics purposes described in this Privacy Notice even if your browser sends us a DNT signal.
However, when we recognize a relevant DNT signal, we aim to suppress the third party tags that are used to recognize your computer once you navigate away from our site and which are used to present you with La Martina advertisements. As noted, since there is no uniform standard for DNT signal recognition, we may update our policy and practice as new technologies and solutions emerge. You are offered certain choices in connection with the personal information we collect about you and our interest based advertising activities.
Who can access your Information
Your personal information will be processed by the staff in charge of the processing, belonging to LM Europe SA and/or its local affiliates in the country where it is located the La Martina store to which you will connect through the Website. In particular, your personal information will be primarily processed by the dedicated La Martina sales assistant at the La Martina store you will connect through the Website to. The manager at the La Martina store you will connect to may also access most of your information for supervision purposes and to ensure the appropriate delivery of the services. Additional specifically identified staff in the Retail and Marketing Departments of La Martina may access your information for management of the services and for internal marketing and statistical analysis.
In addition to La Martina staff, due to organisational and operational purposes only, we have appointed certain entities that will also process personal data for purposes strictly connected to the performance of certain services. The above mentioned Processors have been chosen by La Martina because of their experience in processing personal data and they provide sufficient guarantees regarding compliance with data processing laws (including the technical security measures governing the processing to be carried out). In processing your personal data, the processors shall act only on instructions from La Martina. We regularly check that our processors comply with our instructions and that they continue to provide sufficient guarantees regarding their full compliance with the provisions on personal data processing. Such Processors of your personal data have been appointed for purposes related to: shipping, delivering and returning products purchased on our website and in our stores; housing of servers. The updated list of Processors and addresses of data communications is at your disposal at LM Europe SA.
We also may share your personal information with our business partners worldwide for the purposes described in this Global Privacy Notice. In addition, we may disclose information about you to third parties :
(i) if we are required to do so by law or legal process,
(ii) to law enforcement authorities or other government officials, and
(iii) when we believe disclosure is necessary or appropriate to prevent physical harm or financial loss, or in connection with an investigation of suspected or actual fraudulent or illegal activity.
(iv) in the event that we sell or transfer all or a portion of our business or assets (including in the event of a reorganization, dissolution or liquidation), provided that we have contractually ensured that this information is kept private and secure and that when supplying this personal data we comply with the applicable local laws.
Personal data will not be disclosed to third parties or disseminated or transferred without informing our users of such disclosure/dissemination/transfer, without their consent and, in any case, in accordance with the law.
Data Transfers abroad
Personal data may also be transferred abroad, including in or outside the European Union, to local affiliates of La Martina or to La Martina business partners.
Your personal data will not be transferred abroad to non-EU countries that do not ensure an adequate level of protection of individuals. Should this be necessary in order to supply services or to execute a contract for the purchase of products, your personal data shall be transferred to such non-EU countries only after the execution of specific contracts between La Martina and such entities in accordance with applicable law and regulations.
Places where your data is stored and storage period.
Information collected by La Martina will be stored at:
-LM Europe SA, in Via Livio 1 6830 Chiasso, and
-Amazon Web Services, Inc. servers in US (Safe Harbor compliant) for CRM web services.
Your personal data shall be stored in a way which allows La Martina to identify you for the period necessary for the purposes which the data was collected for and subsequently processed and, in any case, in accordance with applicable law.
La Martina uses appropriate security measures to protect the information you give us, including physical, electronic, and organizational safeguards to assist us in preventing unauthorized access, maintaining data accuracy, and correctly using your personal information. However, while we take all reasonable steps to protect your information, you acknowledge and accept that no Internet data transmission can be guaranteed to be secure from access by unintended recipients and will not hold us responsible for any breach of security unless this is due to our negligence.
If you are a registered user, we invite you to keep your personal information always updated to allow you to benefit of the services you requested in a more efficient way. At any time, you may update your profile and account through the specific functions available at our website. If you no longer wish to use our services, you can unsubscribe or de-activate your account.
According to the applicable data protection law, you have the right to obtain confirmation as to whether or not personal data concerning you exist. Moreover, you have the right to receive information about which personal data concerning you is processed, in which manner and the source of your personal data. You are also entitled to request rectification, anonymisation, deletion or blocking of your personal data that been processed unlawfully and, in any case, object, on legitimate grounds, to its processing. Any such request should be addressed to La Martina by email firstname.lastname@example.org or through our “Contact Form” or by regular mail to: LM Europe SA, Via Livio 1, Chiasso, Switzerland.
You are entitled at any time to object to the processing of your personal data for advertising or direct marketing purposes or for carrying out marketing research. We will inform you (before collecting your data) if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes. You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your data. You can also unsubscribe from our mailing lists by following the “Unsubscribe” link in our e-mails.
Links To other Websites
Updates To Our Global Privacy Notice
How To Contact Us
If you have any questions, comments or requests about this Global Privacy Notice, please e-mail us at privacy@La Martina.com.
You may also write to:
LM EUROPE SA, Via Livio, 1 - 6830 Chiasso, Switzerland