The expansion of a brand
La Martina was created in 1984 by following the concept that polo is much more than a sport; it’s a lifestyle and a culture.
Since its founder Lando Simonetti created the brand, this has been directly linked to the desire of promoting polo. La Martina is now an official supplier of more than 85 international events, polo clubs, schools, colleges and creator of the capsule collection dedicated to the prestigious Guards Polo Club in Windsor.
La Martina continues to open new stores, and even if the local market keeps being its priority, the diversification and research of new clients has taken the company to explore new horizons abroad.
An all-terrain partner
Other than assisting La Martina on its sales financial optimization and supplies chains due to its commercial international expansion, HSBC is also dedicated to provide traditional banking services to its employees in Argentina.
Thanks to its commitment, the brand has access to other formats such as benefits for its Premium clients, special prices, fashion nights or even with the participation as main sponsor of the Argentine Polo Open.
From Argentina to the world
La Martina has been looking to expand its business in three different ways: with the organic growth at its owned stores in places like Marbella, Middle East; by signing agreements with retailers and with the construction of strategic alliances with large shopping centres and department stores.
Even it selling outside stores means risking to work with unknown trade clients, in far away places and without previous records, this challenge has been managed correctly thanks to HSBC’s international presence. La Martina has been using its services in exterior commerce and finance since 2003.
As the major part of the brand’s sales are concentrated in Asia, the company has trusted in HSBC for consultancy and specialized assistance in import and export for the region.
Other than credit cards, La Martina also benefits from the solutions provided by HSBC regarding payments for operations before the exports, which allows the brand to finance its production before its delivery. These solutions give security to the company and improve the funds’ flow.
From the love and passion for a sport, to the creation of unique designs for their collections, La Martina trusts HSBC to boost their growth and expand way beyond the limits they imagined back in 1984.




